“Which dynasty’s Hanfu sells well?” I believe that in addition to many merchants pondering this question, it is also an aspect that we buyers will consider. Some buyers will think about whether the Hanfu they purchase is popular in the “Hanfu circle“, while others will consider whether it is “unpopular enough”. This is because some buyers like niche products to meet their personalized needs. However, they all need a premise: what exactly is the answer? Don’t worry.The answer will be revealed right away. “As a researcher focusing on Hanfu market trends and cultural history, I will reveal the truth for you based on detailed e-commerce sales data and extensive research on consumer preferences.” First, I’ll tell you directly: currently, the market leader in the Hanfu circle is Tang Dynasty Hanfu, followed by Ming Dynasty Hanfu and Song Dynasty Hanfu. Behind them are strong competitors and rising stars such as Wei-Jin and Qin-Han dynasties’ Hanfu. I will analyze the core reasons for their popularity one by one.
1、Why is Tang Dynasty Hanfu the best-selling?
Commercial performance: In the past two years, whether in terms of sales on major online shopping platforms or international search trends and in terms of the number of topics # on social media it is obvious that the popularity of Tang Dynasty Hanfu has surpassed that of other dynasties. 
i The figure shows the data trend of the three keywords in the past 30 days on Google Trends.
i The picture shows the search volume of topics related to Hanfu of the Tang, Ming, and Song dynasties on TikTok
Visual impact:
The open and bold elements of Tang Dynasty Hanfu, such as chest-high/waist-high ruqun (shirt and skirt), U-neck, bold patterns, wide sleeves, and luxurious fabrics, not only tell the confidence and inclusiveness brought by the Tang Dynasty as the peak of ancient Chinese civilization, but more importantly, reflect the improvement of women’s status (during the era of Wu Zetian).
Promotion by media and celebrities:
Film and television dramas, movies, and games set in the Tang Dynasty continue to be popular, which has further driven the popularity of Tang Dynasty Hanfu. Of course, this situation also occurs with Hanfu from other dynasties, such as on July 3rd, Yang Mi made the “bamboo-fold clothing” (a style of the Northern Dynasties) popular, and the sales volume of the same style surged 130 times in July! Wow, that’s terrifying sales-driving power! 
i Click the picture to buy the same style clothes The picture shows Yang Mi appearing at the film festival rehearsal in an ingenious restored version of the “bamboo-fold clothing” from the Wei-Jin and Northern Dynasties.
Scene coverage:
From simple daily styles to extremely gorgeous formal styles, “Tang-style Hanfu” can meet the needs of different occasions. Moreover, the two basic conditions of high recognition and acceptance of Tang Dynasty Hanfu have become relatively mature.
2、Who is challenging Tang Dynasty Hanfu?
Ming Dynasty Hanfu:
A classic and ever-popular luxurious choice, with representative styles including aoqun (jacket and skirt), Bijia (vest), and phoenix coronet (for ceremonial use). The mamian skirt we all know is a star item from the Ming Dynasty. The core appeal of Ming Dynasty Hanfu lies in its elegant and dignified silhouette, rigorous structure, rich symbolic patterns, and high historical authenticity. It has a strong demand in formal occasions such as weddings and important ceremonies. Currently, its market performance shows signs of surpassing Tang Dynasty Hanfu.
Song Dynasty Hanfu:
A low-key, elegant, and comfortable choice, with representative styles including beizi (outer robe) with skirt/trousers and simple ruqun. Its silhouette is relatively slim. The core appeal is its minimalist aesthetics, high comfort for daily wear, and the inherent “scholarly” character and implicit charm. It is steadily gaining popularity among young people who pursue a natural and low-key style, and its market position is growing significantly as a rising star with great potential.
Wei-Jin Dynasty Hanfu:
With an elegant and ethereal unique style, it is relatively niche and suitable for those who pursue individuality.
Qin-Han Dynasty Hanfu:
Simple and elegant, it is more favored by core historical restoration enthusiasts. Its overall market share is small, and it is also a niche category (with unique characteristics).
3、Factors determining the purchase of Hanfu from a certain dynasty?
Pop culture:
The display of costumes from specific dynasties in phenomenal film and television dramas/games is strongly positively correlated with the sales explosion. (For example, after the recent hit drama “The Lychee from Chang’an” was broadcast, the sales volume of men’s Tang-style round-collar robes of Jianxi Hanfu increased significantly.) In addition, as mentioned earlier, Yang Mi made the “bamboo-fold clothing” (a style of the Northern Dynasties) popular in 2025, and the sales volume of the same style surged 130 times in July, showing the terrifying influence of celebrities.
Cultural value:
The modern projection of the symbols of dynasties (Tang = confidence, prosperity, freedom and ease; Ming = orthodoxy, elegance, inheritance of rituals; Song = delicacy, introversion, literary characteristics).
Brand development trends
Mainstream brands, due to clear market demand, focus their design, production, and marketing resources on Tang-style and Ming-style Hanfu. (Such as Minghuatang and Qinghanfang.)
4、Finally, let’s summarize:
Tang Dynasty Hanfu firmly occupies the top of sales with its unparalleled visual impact, profound cultural resonance, strong empowerment by popular culture, and excellent versatility. Ming Dynasty Hanfu ranks second with its classic luxury. Song Dynasty Hanfu, with its low-key and comfortable aesthetics, has won more and more favor and shows a strong upward momentum. The market is full of vitality, In the world of Hanfu, the future landscape is likely to evolve alongside cultural trends